Fast food competition continues to intensify, with Popeyes emerging as one of the boldest players in the space. The Louisiana-based chain has recently made a series of strategic menu moves that appear to directly target its major rivals, including McDonald’s and Burger King.
Last month, Popeyes relaunched its Chicken Wraps just ahead of McDonald’s long-awaited return of the Snack Wraps. The timing was unmistakable—and if there was any doubt about the competitive intent, Popeyes removed it by offering their wraps for free on the exact day McDonald’s wraps returned to menus.
Now, the brand is aiming squarely at Burger King with the release of its new Chicken Dippers, which bear a strong resemblance to BK’s well-known Chicken Fries. The Dippers are thin strips of all-white breast meat, seasoned with Popeyes’ signature Louisiana garlic and spice blend, then fried to a crispy finish. They’re thinner than the chain’s traditional tenders, making them highly snackable and ideal for dipping.
Accompanying the new item is Popeyes’ first-ever Signature Sauce, a bold, flavorful blend inspired by the “holy trinity” of Louisiana cooking—bell pepper, celery, and onion—combined with garlic and hot sauce. The sauce launch addresses years of customer demand and elevates the dipping experience.
While the Chicken Dippers are designed to serve as a snack or side dish, customers looking for a full meal can incorporate them into the brand’s new Build Your Own Bundle. This online-exclusive deal, available only through the Popeyes app or website, includes a choice of three proteins and two sides for $20.
The Signature Sauce will become a permanent menu offering. However, the Chicken Dippers are being promoted as a limited-time offering, signaling a test of consumer interest amid rising competition.
As Popeyes continues to innovate its menu, the fast food chicken category appears poised for yet another showdown—this time, with Burger King squarely in its sights.