President Donald Trump came closer than ever to winning the Hispanic vote in 2024, marking a dramatic shift in a group that once leaned heavily Democrat.
According to new Pew Research Center data released Thursday, Trump secured 48% of the Hispanic vote — a massive jump from the 36% he earned in 2020 and the 28% he got in 2016.
Kamala Harris managed to win Hispanic voters by just 3%, pulling in 51%. That’s a steep drop from Joe Biden’s performance in 2020 and Hillary Clinton’s in 2016.
Trump’s surge was especially strong among Hispanic men, winning half of them. Meanwhile, 52% of Hispanic women supported Harris — but even there, Trump improved by 13 points over 2020.
He also made gains with black and Asian voters. Trump boosted his support among black voters by 7%, and among Asian voters by 10%, compared to his 2020 numbers.
The report from Pew makes clear: Harris underperformed badly across minority demographics. It also shatters the theory that liberal voters staying home was the real reason she lost.
Despite years of Democrats branding Trump as anti-immigrant, recent NBC focus groups found most Latino voters support his stance on border control and respect his time in office.
The data confirms what many suspected: Trump’s support among minorities, especially Hispanics, is no longer fringe — it’s mainstream and growing.