100 Year Old Company Goes WOKE, Removes 'Racist' Logo from Packaging

One company is going "woke" and caving in to the politically correct crowd after almost 100 years in business.

After 92 years of using the same logo, Land O' Lakes is changing their brand logo to something more "racially sensitive".

CEO and President of Land O' Lakes, Beth Ford made the announcement that the company would be redesigning:

“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture—and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” Ford’s statement said.

Liberals declare that having the Native American woman on the packaging is racist, but I fail to see how. Having a picture of someone on packaging does not make anything racist in any way whatsoever.

Would having a white guy on the label make it racist? Why not?

"Well, that's not how Native Americans dress anymore," they might say. Okay, you're right, but they did. So by the same logic, is it racist for me to put a woman wearing a Victorian-era dress on the packaging? I'm sure the answer would be no.

Land O'Lakes butter has been encased in packaging bearing the logo of a "butter maiden" since 1928. The American Indian woman depicted had a feather in her hair and was kneeling, holding up a container of butter in her hands.

The logo had long been criticized as racist and stereotypical, with North Dakota Rep. Ruth Buffalo telling the Grand Forks Tribune the image goes "hand-in-hand with human and sex trafficking of our women and girls."

Reportedly a registered member of the Mandan, Hidatsa and Arikara Nation, Buffalo said "it's a good thing for the company to remove the image," but that the nation needs to "keep pushing forward to address the underlying issues that directly impact an entire population that survived genocide."

CBS News

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